Privacy Policy

Last updated: March 24, 2025

1. Introduction

At Mofilo ("we", "our", or "us"), your privacy is our top priority. This Privacy Policy explains in simple terms how we handle your personal information when you use our fitness tracking app and website (mofilo.app).

Our Core Privacy Commitments to You:

  • We will never share or sell your data. Your personal information, including any exercises, food entries, or workout routines you create, will never be shared with others or sold to third parties.
  • You have complete control. At any time, you can change, update, or remove your data. You always have the option to delete your account. Note: If you signed up with Apple or Google, your email address is tied to those accounts and can only be changed by updating your Apple or Google account directly.
  • Permanent deletion means permanent. If you choose to delete your account, your data is permanently removed with zero retrieval options. Once deleted, it cannot be recovered.

2. Information We Collect

2.1 Personal Data

When you create an account, we collect the following basic information:

  • Name
  • Email address
  • Gender
  • Height
  • Weight
  • Motivational reasons for your goals (e.g., "Why are you doing this?")
  • Authentication information when using sign-in with Apple or Google
  • Unique device identifiers for advertising (Google Advertiser ID or IDFA)

2.2 Data Collected During App Usage

As you use our app to track your fitness journey, we collect the following information:

Body & Weight Tracking:

  • Weight tracking over time
  • Body measurements (Neck, Shoulders, Chest, Biceps, Forearms, Wrists, Waist, Hips, Glutes, Thighs, Calves, Ankles, Abs)

Nutrition Tracking:

  • Food intake: Calories, macronutrients (protein, carbs, fats), micronutrients (vitamins, minerals, fiber)
  • Water intake
  • Macro check-ins: maintenance calories, calorie adjustments, and check-in dates

Workout Tracking:

  • Weight training: exercises, weight, and reps
  • Cardio training: distance, time, and calories burned
  • Workout routines and templates: pre-saved exercise combinations and custom workout plans you create

App Settings & Preferences:

  • Health app integration settings (Apple Health/Google Health Connect)
  • Unit preferences (metric/imperial for weight, distance, water)
  • Time preferences and calorie tracking preferences
  • App theme preferences

2.3 Technical Information

We collect minimal technical information to help us improve our Services and tailor the app to your device:

  • Time zone preference
  • Date and time of app usage
  • General geographic region
  • Device type (iOS or Android)

2.4 Email and Mobile App Notifications

Email Communications: We collect your email address when you create an account with our mobile app or sign up for our newsletter or waitlist. By creating an account, you automatically opt in to receive Mofilo news, updates, and marketing emails.

To opt out of email communications, simply click the unsubscribe button at the bottom of any email we send you. This will allow you to choose which types of emails you no longer wish to receive.

Mobile App Notifications: Push notifications are enabled during the app onboarding process when you're asked if you'd like to turn on mobile app notifications to receive workout and food log reminders and motivation.

To disable notifications, you can:

  • Go to your phone's settings, select our app, and disable notifications
  • Go to the profile settings page in our app, find the Notification section, and disable notifications from there

2.5 Health App Integration Data

When you enable Apple Health or Google Health Connect integration, we collect and sync the following health data:

  • Heart rate
  • Distance and walking data
  • Calories
  • Macronutrients (protein, carbs, fats)
  • Micronutrients (vitamins, minerals, fiber)
  • Water intake
  • Steps
  • Workouts
  • Weight
  • Sleep data

3. How We Use Your Information

3.1 Personal Data Usage

We use your personal data collected during account setup for the following purposes:

  • User identification: To identify and authenticate your account
  • Personalized recommendations: Using the Mifflin formula with your height, weight, gender, and age to calculate your starting calories and macros
  • Motivation and goal setting: Using your motivational reasons to personalize content for each fitness goal ("Chapter") you start
  • Secure authentication: To enable secure login through Apple or Google sign-in services

3.2 App Usage Data

We use the information you track in the app to provide personalized fitness guidance:

  • Progress tracking: To help you see trends and patterns in your weight, body measurements, training performance, food intake, and nutrient consumption
  • Calorie adjustments: Using your food intake and weight logs to help adjust your calorie intake based on your specific goals and selected rate of progress
  • Workout efficiency: Storing your custom workout routines and templates to save your workouts and load them faster when you want to start a workout session
  • Personalized experience: Using your preferences to tailor the app's units, time settings, theme, and features to your liking

3.3 Health App Integration Data

When you enable Apple Health or Google Health Connect integration, we use this data to create a seamless health tracking experience:

  • Bi-directional sync: We read existing health data from your device and write new data you log in our app (food, weight, workouts) back to your health apps
  • Smart calorie calculations: We combine your heart rate, distance data, personal information, and macro check-ins to provide accurate estimates of calories burned from daily steps
  • Comprehensive activity tracking: We display your daily steps, distance walked, and estimated calories burned to give you a complete picture of your daily activity
  • Unified health data: We synchronize all your health metrics (sleep, workouts, nutrition) to ensure consistency across all your health apps

3.4 Technical Information

We use technical information to ensure the app works properly for you:

  • Accurate data display: To make sure we display the correct date, time, and regional information based on your location and device
  • App optimization: To optimize the app's performance for your specific device type (iOS or Android)

4. Third-Party Services and Data Processing

We use the following third-party services for software operation, including authentication, database features implementation, improvements, and customer support:

  • Google Cloud
  • AWS (Amazon Web Services)
  • Firebase
  • Microsoft Clarity
  • Apple Health & Google Health Connect
  • Aidbase

These services process your data only as necessary to provide our app's functionality. Each third-party service has its own privacy policy governing how they handle your data. We encourage you to review their respective privacy policies for more information.

5. Your Privacy Rights

You have control over your personal information. You can exercise these rights directly in our app:

  • Access your data: View all your personal information directly in the app
  • Correct your data: Edit and update any incorrect or incomplete information in your profile and settings
  • Delete your data: Delete your account and all associated data using the account deletion feature in app settings
  • Control data use: Manage your preferences, notifications, and health app integrations in your app settings

Need help? If you can't find a setting or need assistance, contact us at support@mofilo.app.

6. Data Retention and Account Deletion

We keep your data only as long as necessary to provide our services and as required by law.

How to delete your account: Log into the app, go to Profile Settings, and choose "Delete Account."

Once deleted, all data will be wiped and is non-recoverable. No retention.

7. Changes to This Policy

We may update this Privacy Policy at any time. To stay up to date on changes, review this policy periodically and check the "Last updated" date at the top of this page. Your continued use of our app means you accept any updated policy.

8. Age Requirements

Our app is exclusively for users 18 years of age and older. We actively prevent account creation for anyone under 18 by requiring date of birth verification during signup.

Age Verification: When you create an account, you must provide your date of birth. Users under 18 will be automatically prevented from creating an account.

By using our app, you confirm you are at least 18 years old. We do not knowingly collect personal information from anyone under 18.

9. Contact Us

If you have any questions about this Privacy Policy, concerns about how we process your personal data, or requests related to your data protection rights, please contact us at:

support@mofilo.app